The Writer Behind the Words

The new Budweiser advert for the American Super Bowl is causing quite a stir. In it, Dame Helen Mirren warns viewers against the foolishness of drink-driving. Here’s the link if you want to check it out: Budweiser ad 2016.

Helen Mirren opens the ad by describing herself as a ‘notoriously frank and uncensored British lady’ while regal music plays in the background. She then goes on to launch an articulate tirade of insults against anyone who drink-drives.

She is the perfect choice for the advertisement; a commanding figure who previously played the starring role in ‘The Queen’. Her delivery is undoubtedly excellent. The words convey the message perfectly while the accompanying video footage advertises Budweiser beer by displaying Dame Helen’s enjoyment of a Bud with burger and fries. The words to the advertisement may even have been written with Dame Helen Mirren in mind.

While she may describe herself as ‘notoriously frank and uncensored’ in the ad, the British press have proudly used a range of descriptions for her including, ‘elegant and eloquent’. But it made me wonder who the person behind the words is. This thought often runs through my mind when watching TV. Something will capture my imagination and I’ll think, ‘that’s a clever bit of writing’.


It’s something that people often lose sight of; behind every TV advertisement, film, drama, documentary, billboard ad etc. there is a writer. Ironically, while actors and actresses are lauded for their performances, the writers who supply their words are seldom mentioned. I checked the media coverage of several newspapers and TV channels for the Budweiser advertisement, yet not one of them mentioned the writer. In fact, they didn’t even mention which advertising company Budweiser had used to produce the advertisement.

So, what other media are writers involved in?

Ooh, just about everything: TV, radio scripts, cinema, theatre, billboard campaigns, mailshots, email campaigns, the Internet and social media. In fact, major companies employ copywriters specifically to manage their social media accounts as well as produce regular blog posts for their websites. Even prime ministerial and presidential speeches are penned by writers; people who are employed to write speeches on their behalf.


If I was to ask you to name the best speech of all time you would probably say Martin Luther King, ‘I Have a Dream’, or the Obama Victory Speech of 2008. But what if I was to ask you who wrote those speeches? The majority of people wouldn’t know. Incidentally, the memorable part of Martin Luther’s ‘I Have a Dream’ speech was probably written by himself although he delivered it without referring to the text. You can read the full story here: I Have a Dream Speech.

Writers are the people who hide in the background but are behind so many impactful words that many of us will retain in our memories for years to come. Many writers prefer it that way. We are often shy and retiring types, and I for one have no desire whatsoever to appear on the stage. But wouldn’t it be nice if, in circumstances such as the above, the writer received even a one line mention in acknowledgement of his/her input.


11 thoughts on “The Writer Behind the Words

    • Thanks for your feedback Norah, I’m glad you enjoyed it. The ad has been mentioned on breakfast TV for the last two days here, and it’s been in the national press. I think the British media are more excited about the fact that it’s a British actress rather than the message that the ad is conveying. 🙂

      • It would be interesting to know how effective the ad is. I’m not sure if she is the right person to reach the target audience, but I think the ad companies probably know a bit more about that than I! 🙂

  1. Hadn’t seen this ad so it was good to see it Heather – thanks for sharing and for making the point about the invisibility of the writers though as you say I suspect many like it that way 🙂

    • Thanks for your feedback Georgia. Yes, I don’t think most writers would like to be on show, which is probably why they don’t choose to be actors. I suspect that a lot of them would like a mention though. 🙂

  2. I had never seen this ad before Heather. Many writers must get annoyed at getting ignored, especially journalists seeing their articles in the newspaper everyday without any mention of their name. Have a good weekend.

  3. Hello Heather, I saw part of the Budweiser advert on the BBC news of all places. I guess the combination of Super Bowl, and Helen Mirren made it newsworthy.
    Have you seen Selma? It tells the story of Martin Luther King’s campaign to secure equal voting rights and is well worth a watch if you get the chance.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.