author tips | Heather Burnside Author

When people find out I’m an author who originally published independently, they often ask me how they can get started. I therefore thought it would be useful to put a few suggestions together in a document. I’m reproducing them here on the blog in the hope that they might help other new authors.

KDP Select – This is the Amazon site for authors, which enables you to publish your book independently. The help pages https://kdp.amazon.com/en_US/help/topic/G200798990 have a wealth of information about the whole process and the way in which Amazon works. They can be explored from the menu on the left-hand side of the screen.

price-tag Price Point – I used to price my books at £1.99 as an independent author and that seems like a popular price for books published independently although some are priced at £2.99. For Amazon promotions books are usually priced at either 99p or free for a day. There is a qualifying period for how long the book would have to have been at full price before the promotion so it is best to check this out via KDP Select where you will find all the other details of how their promotions work.

Proofreading and Editing – This is really important before you begin to get your book out to a wider audience. Some reviewers are really picky, and they will find any excuse to give a bad review. You don’t want negative reviews of an otherwise great book just because of proofreading or grammatical errors that can be easily corrected.

Editors are useful for giving you an objective view of your book and pointing out things that you might have missed. Publishers usually appoint a structural editor, a copy editor and a proof-reader so the book goes through a series of checks and improvements research before it is published. If your budget is tight then I would say you need your book proofread as an absolute minimum.

NB You should also ensure that all text on your book’s Amazon page is proofread as this is the first thing the reader sees, and it could affect their purchasing decision.

David Gaughran – I can’t recommend this guy enough. He publishes books on Amazon (the Let’s Get Publishing series). These cover the entire journey from publication to promotion and advertising. He also has a blog at: https://davidgaughran.com/blog and publishes regular newsletters, which you can sign up to on the home page of his website.

Readers in the Know – When you run a promotion with Amazon you need to shout about it, and there are promotion websites specifically for this. Readers in the Know points you to numerous websites of this type but if you pay to join you can also promote your books on this site. The page with a list of promotion websites is at: https://www.readersintheknow.com/list-of-book-promotion-sites.

Sandra Beckwith – Similar website to David Gaughran but with a US bias

The Publicity Hound – Similar website to David Gaughran and Sandra Beckwith but with a US bias and not just for authors. NB These two are easy to find in Google search.

Amazon Exclusivity – In order to run promotions with Amazon you must publish exclusively with Amazon, but I think the advantages of doing this far outweigh the disadvantages as they have more than 80% of the digital market. Exclusivity is only for a limited period though and you can deselect this option once you reach the end of the qualifying period for your promotion – details are at KDP Select.

Going Wide – If you want to publish on more digital platforms e.g., Kobo, the easiest and quickest way to do it is with Draft 2 Digital (https://www.draft2digital.com/) which enables you to publish to several different platforms at once.

Trilogy Print Books – It is also possible to publish print books via Amazon. Their print publishing arm used to be called CreateSpace, but I believe it is all now done via KDP Select. However, as their print books are print on demand, they are expensive to produce so you have to set a high sale price to make any profit. For example, my print on demand books are priced at around £12.99 on Amazon whereas my books that have had a mass market print run are priced at around £7.99 or less. You used to be able to calculate price, profit etc. on CreateSpace but I’m not sure how this is now done as it was 5 years ago when I published my own.

Facebook Ads and Amazon Ads – It is also possible to advertise your books on Facebook and Amazon. However, to advertise your books on Facebook you will need to set up an author page first. David Gaughran’s articles often give details of how to do these things.

Social Media – You can also shout about your books on social media. I have a Facebook author page and a Twitter page, but other authors have other social media platforms such as Instagram.

I hope you find these ideas useful but apologise if any of them are out of date. Now that I’m with a publisher, most of this gets taken care of for me and it’s a few years since I had to take care of everything myself. Good luck with your publishing journey.

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As I have returned to fiction writing after a long break I have decided to brush up on some of the skills I learnt on my writing course many years ago. I have therefore recently been reading a book called ‘Teach Yourself Writing a Novel’ by Nigel Watts. Whilst reading chapter 9, ‘Setting the Scene’, part of this chapter reminded me of something I covered on my writing course. This relates to utilising all of the senses when describing a scene from a character’s viewpoint because this helps the reader to picture the scene i.e. don’t just describe a scene or character visually but also describe how it sounds, smells etc. Perhaps you could be describing a mangy room where the odour is so bad you can almost taste it, for example.

On this blog I have previously described how when I was writing my first novel I became really engrossed and felt almost as though I was the protagonist and was experiencing everything that she was going through. Perhaps part of the reason for that was because I was utilising the five senses. With my second novel I haven’t felt that same attachment up to now and I know that I need to recapture that feeling before I return to it. Hence I am revisiting some of the techniques that I learnt previously.

Another example of utilising the five senses would be if the protagonist was to enter the scene of a burning building. By using the five senses you would not only describe the visual impact but also the sound of the flames, the feel of the heat, the smell of burning flesh or the choking effects of the smoke. Obviously it isn’t always necessary to use all five of the senses but by using a few of them you can add dimensions to your scene. Because this helps readers to imagine the scene, it fits in with that old writing adage of ‘don’t tell, show’.

I was pleased to find an example in my debut novel where I’d taken on board some of the advice I’d picked up in trying to set the scene. In this particular scene the protagonist has just been subjected to a vicious verbal attack in the canteen where she works, as she is one of the suspects in a murder inquiry.

Julie’s first reaction was to flee from the room as quickly as possible, but Norma’s words kept echoing inside her head, and she told herself, “If I run, everyone will think I’m guilty.” She knew that she had to see it through. “I’m going to eat this bloody pie if it kills me,” she told herself. “I’ve got to try to act as normally as possible; I mustn’t let them get to me.”

Consuming the meal was a struggle. Julie had never before realised that eating could take such an infinite length of time. Her muscles were tense and she found it a tremendous effort to eat each mouthful. Her throat was so constricted that she felt as though she would choke each time she tried to consume the bland pie. Occasionally, she raised her head and glanced around the room just to let people see that she wasn’t about to bow her head in shame.

She could sense eyes watching her, but each time she raised her head, they quickly diverted their gaze. This caused her to become even more self-conscious. She felt as though her every movement was being noted; the shaking of her hands, the way she struggled to swallow – her face becoming more flushed with each agonising gulp, the way she shuffled uncomfortably on her chair.

A piece of pie then became lodged in her throat and she lifted her drink so that she could attempt to swill it down. Unfortunately, the cup slipped from her shaking hand. She quickly grasped at it and managed to steady the cup on the table, but not before some of the contents had spilt onto her food.

As she replaced the cup, Julie heard somebody clear their throat and a couple of people coughed, as though indicating a break in the tension. She couldn’t face going to the canteen staff for a cloth to wipe up the mess, so she searched her bag for a tissue. Julie only succeeded in clearing up part of the drink with her tissue, so she had to face eating the rest of her meal with her plate swamped by liquid.

She had managed to swallow the lump of Shepherd’s pie whilst her mind had been drawn to other things, and this had encouraged her to quickly devour a few more forkfuls. However, she was still only two thirds through the pie, and was beginning to struggle to swallow it once more. She knew that she mustn’t leave any on her plate, as this might suggest that she had rushed away, unable to face people any longer.

When Julie eventually reached the point where a marginally acceptable amount was left on her plate, she arranged her cutlery so that it concealed the biggest lumps of food. She then stood up and pulled back her chair as calmly as she could, in defiance of her rapidly beating heart and clammy hands. Julie then walked slowly and deliberately from the canteen with her head held high.

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